If Looks Could Kill - Graphic Art & Design

It is suggested that the human animal evolved to have intuitive theories on the inexplicable. For example, when threatened by a predator, it’s better to pray to your god and find comfort, than to sit and shit one’s pants in fear over the predicament they’re in.

Kinda ties back to my post the other day, about the placebo effect - when you firmly believe in something, it can affect your brain’s chemistry, helping you prevail when faced with an otherwise life-threatening situation.

Also of interest in this article, a professor asks the audience at a science festival if they would put on a blue cardigan for a $25 reward - most would. When he added that it originally belonged to a mass murderer, most hands retracted. Then, whoever did wear it effectively had the plague. People were repelled, moving away from the sweater of doom.

“It is as if evil - a moral stance defined by culture - has become physically manifest inside the clothing.”

That, is a great sentence. Behavior like this is common in the Southern US where I live, but at the British Association Festival of Science?! Surely, logic should prevail in that situation, but I guess we’re all subject to it - being human and all.

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